Consider this: Visibility & image are crucial when connecting with people. While brand awareness, clear messaging and trust improve performance. When combined, they result directly in growth, opportunities, and a stronger bottom line.

Unfortunately, many businesses and organizations underestimate the importance of visibility and storytelling, assume they are easy to find and falsely believe everyone knows about and understands their products and services. The fact is…

• If people don’t know about you, they can’t be interested.
• If they don’t understand or trust you, they simply move along.
• And if they feel indifferent or think negatively about you, it’s worse.

This common mistake results in “missed opportunities”. These occur when the public is not aware of or does not understand your business, resulting in lost profit. For every person that is engaged with your business, there are 10 more that don’t know you exist, don’t understand you or don’t trust you.

We are Akkerman & Co, a small but passionate team of storytellers, writers and marketing specialists that improve and grow businesses and organizations. We have a talent for putting ourselves in your position and quickly understanding your business or project, as if we are a part of your team. At the same time, we see your business from an external viewpoint, much like the public and potential customers would.

With a fresh (outsider) perspective we uncover and share your story through creative writing, meaningful content, engaging stories, striking imagery and marketing campaigns that connect you with people, build trust and ensure everyone knows about and understands your business or project. 

Our objectives are straight forward and simple…

• Identify your internal & external communication strengths and weaknesses
• Tighten and improve your messaging
• Discover and share your story
• Improve your image
• Increase your visibility
• Boost your brand awareness
• Ensure you are recognized, understood and trusted
• Engage & connect you with people 
• Uncover missed opportunities
• Attract new opportunities
• And allow you to focus on your operations

The end result …

• You look good
• You are understood
• You get noticed
• You grow